When Gilbert Sosa picked up our Google Hangout call, he wasn’t on camera, but I could hear him say, “One second!” He settled in his chair with a broad smile as his coiffed auburn hair bounced slightly. “¿Comó estás?” he asked, with the same enthusiasm he shows in his . The Houston native was at his friend’s apartment in Mexico City, working on his next content house, where creators are invited to live together to make videos and other visuals for . During their stay, these creators typically have food, rent, and utilities covered to focus on creating .
Sosa’s newest project, which he’s been working on for the past year, is StoryHouze, a content house dedicated to storytelling and philanthropy. Based out of Mexico City, StoryHouze launched the first of its two phases on Oct. 2. In Phase I, Sosa is joined by Abelardo Campuzano, Abelardo Bobadilla, Alan Sandoval, Basilio Cerdan, Mack Failing, and Santiago Sevilla. For Phase II, the plan is for the house to add more members and be based in the United States.
“I wanted to come up with a more purposeful reason to launch a content house, a big reason that brings people from different backgrounds and audiences together, so I decided that there is a correlation between philanthropy with storytelling,” Sosa, 24, told HuffPost. “I believe that uniting a group of content of followers can make a difference in the world.”
Sosa, who is Mexican-American, is a talent manager for up-and-coming content creators — he manages everyone in StoryHouze and a filmmaker, influencer, and actor. Tis is his summer; he launched TejasHouse, one of the first bilingual content creator houses. Most of the influencers in TejasHouse are based in Sosa’s . Three Houston-based influencers — Meliza Vasquez, Salvadoran-American, and Dayanostegui and Sicily, Mexican-American — were the house by Sosa. Tally Dilbert and Jay Torres are from Honduras and are now based in Texas and . Mariano Razo and Zachary Jaquith are influencers from Mexico, and Brins Torres is from Ecuador. In July, the creators ended their first three-month stint.
“We don’t fit in any box,” Sosa told HuffPost. “People will try to put us in boxes, but we don’t know that ourselves. We’re still trying to figure that part out.” To have a successful creator house that gets brand deals and sponsorships makes money, and churns out exciting, content, each creator has to have something special. With TejasHouse, the members were on a mission to dismantle the stereottryingino communities that are monolithic. Throughout their time in the house, each creator showcased different aspects of their culture.
“We’re doing everything with intention and purpose for something bigger than ourselves,” Sosa said of StoryHouze. “We believe that [by] being authentic in wanting to pay it forward, we’ll be able to attract the type of people that will want to join the movement and promote philanthropy as we plan to do it.” Sosa has been building toward a career as a social media influencer for the past five years. He got his start in 2016 as an intern with one of the most popular content houses, Team 10, which was led by former Vine star take . Sosa was only an for a month before he was offered a full-time position. To his mom’s surprise, he joined the team instead of going to college on a full-ride scholattendinggo the University of to study communications and public relations.
Since then, Sosa has built a huge following, making comedic followers on Instagram and 200,000 on TikTok, and more than 571,000 subscribers on YouTube. It didn’t take long for Sosa to go . His more than 1 million views. In the satirical clip, he mimes an encounter with a fan of the content collective Dosogas Team, where Sosa was a producer, co-founder, and talent. The unseen fan asks Sosa for a photo as Justin Bieber’s “Lonely” plays wistfully. After they take the pic, the “fan” asks Sosa his name, referencing his peer Federico Vigevani, and Sosa looks crushed.with updates about his personal life and influencer business ventures. He’s accumulated more than 880,000
Sosa said he’s most proud of sustaining himself as an influencer and that his talenthas continued to grow. He was also surprised by the brands he’s gotten to work with. In 2019, he partnered with Netflix to promote the Ryan Reynolds thriller “6 Underground.” In April, he partnered with . One of Sosa’s top-performing short films is called “First Timers.” It’s about a and her boyfriend, who have taken vows of celibacy, having sex for the first time. “First Timers” was posted on YouTube in December 2019; . With the constant high demand for content, Sosa has learned to be OK with slowing down and focusing on what makes him happy: creating work, he’s proud of and surrounding himself with like-minded creators. “I’ve come to terms [with the fact] that I’m not in a rush,” he said. “I’ll add urgency to it, but I’ll take as long as possible. It’s about the long game, not the short game.”