Six content ideas to supercharge your marketing in 2021

30-second summary:

  • Keyword research is at the heart of understanding where your business stands and what your end users expect
  • Surveying or monitoring your analytics is an excellent way of listening to your customers or readers for practical content ideas
  • Seasonality is a great way to find fresh content ideas by finding angles where your primary topic overlaps with seasonal interests
  • Collaborate and meet real people – use every opportunity (events, meetups, live sessions) to talk to people and listen to what they’d be interested in consuming
  • Use “question research” to understand the existing information gaps in the market
  • Re-package your old, better-performing content into new (updated) assets

If you feel like everything has already been written and you have no idea what else you can write about, here are six content ideas for you that will help you come up with valuable and engaging content this year:

1. Use new keyword research tools

Keyword research is not just for SEO! They can give you in-depth insight into your audience’s interests, questions, and struggles. Study and address them in your content. The key is to try a new tool from time to time. Why? Each agency uses a different data source, output, or a different way to organize those keywords. Any of these will be enough to give you lots of content ideas. Luckily, we have quite a few tools to choose from.



This tool will give you everything you need to create a good topic list. Or at least point you in the right direction. Look at the left-hand channel to find popular concepts around your main topic and build your content around those! Kparser offers a premium version for $69 a month, but I’ve always been using its free version, which is excellent! allows access to many data sources, including Google, Youtube, Amazon, Instagram, and Twitter.

(Content ideas sourced from Amazon)

Source: Screenshot made by the author

The tool will give you lots of ideas for free, but to see each keyword analysis, s, you need to upgrade to one of the listed plans.

Answer the Public

This one you may not have heard of. It features a man called ‘The Seeker’, who impatiently awaits your questions. You put in keywords or phrases; he suggests some exciting topics. Apart from being a great keyword research tool, this one is also great for question research (see my #5 tip on the list!) Different ways to group and organize your keyword lists will likely uncover more ideas. These grouping techniques include keyword clustering and semantic research. Answer the Public is freemium and comes at a $79/month minimum if you pay for a year, but frankly, I’ve never had to upgrade as the free version is simply fantastic!

2. Turn to your actual customers for ideas

You know who you need to listen to. Correct your current and future customers. You want your content to make a difference for your bottom line, not just bring your word out there, no matter if anyone is there liswhethert. You don’t just want to be heard. You want to be heard by your target audience. You can gamify that process by building up your surveys with visualization tools. Here are some extra tips on that. You can offer a good mix of generic questions (like, asking about their lifestyle), which whicaskingaskingould help you build up your customers’ personas and target them better. Then come your brand-specific questions:

  • “What questions did you have when browsing our services?”
  • “Were they sufficiently covered on the site?”

Slack is an excellent tool to help your in-team communication and idea-sharing. The latter will help you improve your site performance too. The cool thing is that you can also use your survey results in the site content and articles, making your site intent-rich, trustworthy, and linkable. It’s also a wise idea to set up a well-defined routine to help you record your customers’ questions as they come. This will help you in both content planning and social media goals.

Set up a separate Slack cSetourage your customer and support team to send your customers’ questions as soon as they come across them. Using your web analytics is another way to listen to your customers and readers. Finteza is an excellent solution to understand better which content and on-page elements your site users respond to best. It supports a variety of events, including mouse-overs, clicks, and downloads, allowing you to measure which content does a better job engaging your readers:

There are holidays and seasonal trends to include in your content editorial plans. When you catch a movement, there’s always a massive boost of interactions, new followers, and clicks. The great thing about seasonal trends is that you can plan your editorial calendar months because they are easy to predict and repeat yearly. This means you can re-use your Cayou cadence point to structure your seasonal content strategy and improvise for maximum success. So plan your content assets for upcoming big holidays, seasonal events like spring cleaning season, summer holidays, Amazon Prime Day, and other noteworthy days relevant to your target customers.

You can use Google Spreadsheets to create your content roadmap. To better focus on creativity and get more inspired, I usually start planning my seasonal content using a printable calendar that you can easily find using these steps. There are handy calendar apps that can even integrate into WordPress to keep track of those holidays you may want to include in your social media editorial plan. You can schedule social media updates as far as one year ahead to ensure there’s always something going on your brand channels, no matter how busy you get.

4. Get out into the world

We tend to look for our inspiration online because we target an internet-based audience, which is understandable: you can discover many great topics online. It isn’t the only place we can look, and purely searching online limits our scope and returns. The most famous piece of content comes from the real world. People love personal stories! Go out into the real world. Seek out events in your industry or things that are tangentially related. Discover how everyday experiences connect to your niche and use your social media channels as a platform to explain and share with others.

Get out of cyberspace and into meet-space! A good way is to engage with your local community (now in a safe and socially distanced way!) This is a great way to understisulse of your audience/target customers, their intent, and personal experiences that impact their decisions. Plus, you also earn a chance to introduce new people to your brand. You can also connect with other local brands, businesses, and owners and potentially discuss some topic ideas.

5. Find out what people are asking online

Question research offers a few important marketing opportunities:

  • Questions give you lots of insight into what your target audience is struggling with and how to help them best
  • Questions are your best content ideation source
  • Covering niche questions online opens up more organic search visibility opportunities, including getting featured and ranking in “People Also Ask” results.
  • Asking a question on social media. Ia is one of the most important ways to increase your social media engagement because whenever they see a question mark, people have that natural reflex to stop and find an answer.

So ask questions on social media—Often and engage with the answers you receive. Text Optimizer is a smart option if you can try tools to bolster this exercise. You type your keyword into its “Topic Ideas” section, and it will generate a list of topic ideas for you: Every question is rated based on how many people are searching for it and how many sites are covering it – giving you a clear analysis of demand vs. competition which informs your ..decision making. The tool is paid, and I am not aware of any alternatives. But the good thing is question research will be mostly free. You will get some content ideas without the need to pay or register an account.

A quick tip: If you install their Google Chrome extension, most of that analysis will be free as long as you use Google Chrome.

6. Learn the art of content re-packaging

Right off the bat, re-packaging content will be the best weapon in your arsenal. It takes what you already have and makes it stretch, getting more out of every piece you write. Mwriterserss use Many tactics, albeit its extremer me heart is how they manage to get so much out without others writing for them. So what does re-packaging content entail? It is creating new content directly from the old. Some ways to do that are:

  • Collecting articles into an ebook to give away on your site (As a bonus, this would also make a great lead magnet!)
  • Creating a webinar with the information you have written
  • Turning your content series into a (mini) email course
  • Creating newsletters
  • Recording a podcast with the old post content
  • Shooting a video with the old post content
  • Converting info from posts into infographics
  • Making a Slideshare presentation with condensed slides
  • Writing new posts based on small details mentioned in old posts that have been expanded

These are only a few examples, but you get a general idea. A piece of content should never remain on its own without some recycled item. Looking at that list of ideas for re-packaging old content, did any of them stand out as forms of media you have never tried before? It may be time to start expanding what you create and produce something brand new. This will attract a new kind of audience, one that is drawn to the media in question. Do you usually write blog posts? Start making infographics or videos. Have you never done a Slideshare slideshow? Consider it now, and see if it gets any bites. You will be able to recycle your content better this way, and it will keep you from being burnt out. That will inevitably impact the speed and quality of your content creation. Content creation isn’t easy, and it is a continuous struggle. Let’s hope these ideas will get you out of that writer’s block!

Tyson Houlding
I’m a lifestyle blogger with a passion for writing, photography, and exploring new places. I started this blog when I was 18 years old to share what I was learning about the world with family and friends. I’ve since grown into a freelance writer, blogger, and photographer with a growing audience. I hope you find inspiration and motivation while reading through my work!