- There are budget. Here’s how
- Create an “at a glance” metrics. Find exciting trends to look further into!
- Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors?
- Identify your competitors’ . Note the branded keywords they are bidding on: what do they consider their competitors?
- Research your competitors’ branded questions by analyzing “People Also Ask” and monitoring tweets queries from their customers and brand ambassadors.
- Analyze your competitors’ marketing tactics: what can you learn from these, and which should you avoid?
1. Competitors at a glance for domain analysis
You can never have just one competitor in the. In some niches, your attention. Where to start? with competitors at a glance, which lets me easily compare my competitors. What should be included in this section?
This section includes any metrics that would allow you to spot some key trends:
- How new or old is this competitor?
- How big is the website? How many backlinks has your competitor managed to acquire?
- What’s their website traffic?
Seeing all these numbers side by side often allows you to see basic niche patterns or spot some compelling cases to explore further. For example, you can identify a new competitor with much organic traffic. Or you can find a competitor with fewer backlinks that managed to build solid web visibility. These are both excellent cases to learn from. Here’s an example of using an “at a glance” method for my competitivecompetitors’ succession shows superior numbers).
2. Online sentiment and customer satisfaction
How happy are your competitors’ customers? Is there an opportunity for your product here? Is there a particular feature or aspect that makes your competitors’ customers unhappy? Knowing why your competitors’ customers are low helps on many levels, from learning the mistakes you must avoid to developing a better product that covers a niche gap. So why do so many competitive reports fail to include this section? And that report is pretty easy to generate. Sentiment analysis and monitoring are doable with some advanced that dives into the segmentation of consumer sentiment.
3. PPC keywords
Most competitive reports include organic keywords and positions, but how about PPC keywords? Whether you plan to invest in paid ads or not, knowing your competitor’s PPC keywords will help you understand their focus’s an intelligent way to understand high and low-competition keywords without spending your dollars.
When looking through my competitors’ PPC keywords, I always pay attention to their branded keywords. Firstly, it shows the competitors they as a business take seriously. And second, this may my PPC decisions as there’s a solid case for bidding on branded keywords because they tend to have high intent and are often cheaper. Here’s an example of a branded keyword report from Ahrefs. Notice the ‘Traffic’ column estimating the to the target site:
4. Branded questions
Niche question research is helpful on many levels, but have you ever considered its usefulness for your competitive analysis? Questionsabout your competitors will provide you with valuable insight into:
- Your competitors’ drawbacks (and how you can practically fill that need gap in the market)
- Your customers’ failures (and how to avoid them)
- Your target customers’ journeys (and how to best approach them)
When understanding your niche buying journeys, monitored through a free app called Tweetdeck. Create a new column in your Tweetdeck to monitor this search term:, also kas ‘intent questions’, help you understand and visualize all the different paths consumers take when making buying decisions. Always note the “People Also Ask” for your competitors or their products. These help you understand your target styles throughout their buying journeys. You could also use some freemium-based tools to keep track of questions your competitors’ customers are asking in real-time; use Twitter question search, which can also be
Make sure there’s a space between your competitor’s brand name and the question mark.
Source: Screenshot made by the author
5. Your competitors’ promoters
Who are your competitors’ most vocal promoters? Can you get them on board to Social media is another excellent place to look for your competitors’ promoters.instead? Or how did your competitors manage to win their love? Your competitors’ friends are not your enemies. These people may fall in love with your product or agree to collaborate on similar or better terms. Checking your competitors’ backlinks is the most popular way to find their promoters, but it seldom includes people behind those links.
6. Social media content
Are your competitors using social media to find and engage your customers? There are some there as well. You can run a solid analysis of any engagement metrics which you can use for your competitive report:
Competitive research is more than tracking your competitors’ organic positions and checking their backlinks occasionally. It can give you much insight into your target customers, their struggles, and their buying journeys. It can teach you to build a better project and mistakes to avoid and develop a more substantial business. Good luck!. Finally, it can help you identify