The Digital NFT Art Craze That’s Earning Some Creators Millions

LONDON (AP) — A digital art piece, tweaked using cryptocurrency technology to make it one-of-a-kind, sold for nearly $70 million at auction this week. That transaction made global headlines and buoyed already-mushrooming interest in these kinds of digital objects — known as non-fungible tokens, or NFTs — that have captured the attention of artists and collectors alike. In economics jargon, a fungible token is an asset that can be exchanged on a one-for-one basis. Think of dollars or bitcoins — each has the same value and can be traded freely. A non-fungible object, by contrast, has its distinct value, like an old house or a classic car.

Cross this notion with cryptocurrency technology known as the blockchain, and you get NFTs. These are digital certificates of authenticity that can be attached to digital art or anything else that comes in digital form — audio files, video clips, animated stickers, or this article you’re reading. NFTs confirm an item’s ownership by recording the details on a digital ledger known as a blockchain, which is public and stored on computers across the internet, making it impossible to lose or destroy. At the moment, these tokens are white-hot in the collecting world. They’re being used to solve a problem central to digital collectibles: how to claim ownership of something that can be quickly and endlessly duplicated.

I STILL DON’T GET IT. CAN’T ANYONE COPY DIGITAL STUFF OFF THE INTERNET?

Anyone can download a copy of Beeple’s art from his social media feed, print it out, and hang it on the wall just like you can take a photo of the Mona Lisa in the Louvre or buy a print from the museum gift shop. But that doesn’t mean you own those original artworks. One purpose of NFTs is that they can be used to trace an object’s digital provenance, allowing a select few to prove ownership. In the broader picture, it’s a way to create scarcity ― albeit artificial — so that you can sell something for higher prices thanks to its lack.

Digital NFT Art

“All the time, money, and effort you spend in your digital life, you can create value for that,” said Chicago fund manager Andrew Steinwold, who started an NFT fund in 2019. “You have property rights in the physical world. Why don’t we have property rights in the digital world?” Some NFT issuers give complete copyrights to the buyer, though others do not. Beeple is an American digital artist based in South Carolina named Mike Winkelmann. He’s been creating digital sketches using 3D tools daily for the past 13 years. Auction house Christie calls his work “abstract, fantastical, grotesque or absurd.” He has 1.9 million followers on Instagram. In December, the first extensive auction of his art brought in $3.5 million, an eye-catching amount surpassed by this week’s record-shattering sale of his collage “Every day: The First 5,000 Days” for nearly $70 million, paid in a digital currency known as Ethereum.

SO WHO ELSE IS SELLING NFTs?

William Shatner of “Star Trek” fame sold 90,000 virtual trading cards last year for $1 each. Electronic musician Grimes sold $6 million worth of her digital art the previous month, including a video clip featuring winged cherubs floating in pastel dreamscapes that went for $389,000. Clips of NBA star LeBron James dunking are selling for as much as $225,000. Actress Lindsey Lohan sold an image of her face. You can also buy virtual land in video games and meme characters like Nyan Cat.

Digital artist Anne Spalter started as an NFT skeptic but sold multiple artworks using the tokens. The latest video was called “Dark Castles” ― of mysteriously distorted castles generated by artificial intelligence technology – that sold for $2,752. “NFTs have opened up art to a whole bunch of people who never would have gone to a gallery in New York,” said Spalter, who pioneered digital fine arts courses at Brown University and the Rhode Island School of Design in the 1990s. “They’re investors, tech entrepreneurs; they’re in that world.”

BUT WHO WOULD SPEND $70 MILLION ON ONE?

Christie’s on Friday identified the buyer of Beeple’s work as the financer of a digital art fund that goes by the pseudonym Metakovan. The buyer founded Metapurse, described as the world’s largest NFT fund, likely to benefit from the heightened attention. The British auction house said the purchase makes Beeple’s piece the third-most valuable artwork ever sold by a living artist, behind works by Jeff Koons and David Hockney. This announcement could fuel concerns about a bubble in the cryptocurrency art market. Spalter said she expects this bubble to pop, though she still believes NFTs hold promise for artists as a way to reduce fraud and misattribution of works. “The prices and high prices still mystify me,” she said. “I think there will be a correction.” Calling all HuffPost superfans! Sign up for membership to become a founding member and help shape HuffPost’s next chapter.

Tyson Houlding
I’m a lifestyle blogger with a passion for writing, photography, and exploring new places. I started this blog when I was 18 years old to share what I was learning about the world with family and friends. I’ve since grown into a freelance writer, blogger, and photographer with a growing audience. I hope you find inspiration and motivation while reading through my work!